“For me, design is a deeply intuitive art —one that unfolds around the lives of those it’s meant to elevate. Every detail is considered through the lens of the client, ensuring that beauty is not only seen, but felt in how the space is lived in.”Designing is an organic process, one that comes naturally based on who the intended users will be. As such, I always approach design from the standpoint of the user.I take an intimate approach to emotive design – curated craftsmanship defines my aesthetic and projects.”
Water Mill
Sanctuary
Water Mill, NY
Nestled at the end of a secluded cul-de-sac in Water Mill, New York, 140 Hayground Cove Road unveils a stunning estate bordering a sprawling 2-acre reserve complete with a serene private pond. This exceptional 2.8-acre property offers a rare western-facing waterfront allure, boasting over 175 feet of direct water frontage. Conveniently located near local amenities, it provides seamless access to ocean beaches via motorboat and watercraft.
Positioned on the eastern shores of Hayground Cove, the estate offers an unparalleled vantage point, capturing breathtaking water views and spectacular sunsets. In collaboration with distinguished architecture, design, planning, and construction firms including Gabellini Sheppard, Design Workshop, Henrybuilt, Cooley Monato Studio, Mayfair Construction, and Summerhill Associates, Joshua Gurwitz developed the distinctive 14,000 square foot retreat inspired by Japanese tea house and Brazilian modern aesthetics.
Envisioned as a sanctuary, the residence is embraced by nature, conceived a series of distinct pavilions interspersed with intricately carved interior gardens. This design not only allows nature to envelop and surround the structure, but also immerses residents in the tranquil oasis of the natural environment. Spanning over 12,000 square feet, the meticulously crafted living space boasts 6 bedrooms, 8 baths, room for multiple guest quarters, gym, as well as luxurious amenities including a pool, spa, sunken firepit, and tennis court. Projected for completion in 2025, this visionary project promises to redefine waterfront living with its unparalleled elegance and functionality.
Hamptons
Modern
Water Mill, NY
74 Crescent Avenue is an architecturally significant estate designed to embrace its extraordinary surroundings while pioneering a new standard of sustainable luxury. Set on 2 acres+/- of pristine land with sweeping bay and reserve views, this 7,780 square foot residence is a masterclass in modern design, where architecture and nature coexist in harmony.
Conceived in collaboration with Henrybuilt and constructed by Mayfair Construction, the home features 6 bedrooms, 6 full and 2 half bathrooms, along with multiple living and entertaining spaces, a fitness center, and a media lounge. Designed with a commitment to sustainability, the home is powered by geothermal and solar energy, ensuring a seamless blend of innovation and environmental consciousness. The residence represents a rare opportunity to own a truly forward-thinking Hamptons waterfront property.
Red Mountain
Legacy
Aspen, CO
1099 Willoughby Way is a 9,400-square-foot, Japanese-inspired residence set on 1.2 acres at the end of Aspen’s most exclusive street. Nestled against U.S. Forest Service land, the home offers unobstructed views of the Rocky Mountains and Independence Pass.
Created in collaboration with renowned firms Gabellini Sheppard and Design Workshop, the design balances refinement and rustic simplicity. The architecture honors Aspen’s natural setting by placing the landscape at the center of the experience. Sightlines are intentional—framing the outdoors as art, with a layout that offers uninterrupted views from the front entry to the back vista.
Inspired by the spatial rhythm of a traditional Japanese tea house, the home separates public, private, and guest areas to mirror the privacy and serenity of the surrounding forest. Our team worked closely with Pitkin County to preserve the native landscape and minimize environmental impact, ensuring the home blends seamlessly into its alpine context.
Hillside
Mid-Century
Aspen, CO
Mid-Century architecture inspired the vision for 287 McSkimming Road, located in Aspen’s East End. This 6,800 square foot residence sits on one acre with breathtaking views of four Rocky Mountains.
In lieu of working with a traditional architect for design and planning, we collaborated with millwork company, Henrybuilt as well as the world-class landscape firm, Design Workshop, to emphasize the site’s extraordinary view and West facing light. Single-floor living allows for user ease and comfort, with guest and auxiliary spaces consciously designed on separate floors.
Exposed structural elements and use of terrazzo floors and Tadelakt walls refine the interior spaces, while simple landscaping softens where the exterior space meets nature.
The project is the recipient of the World Landscape Architect Merit Award and Colorado/Wyoming ASLA Chapter Merit Awards in Residential Design.
East End
Contemporary
Aspen, CO
97 Mountain Laurel Court sits at the end of a cul-de-sac in Aspen’s Mountain Valley neighborhood, backing up to US Forest Service land with dramatic views of Rocky Mountain’s Independence Pass. The private lot houses a 3,500 square foot single-family residence that offers a lot of bang for its buck. Due to tight restraints and a restrictive site, our job was to make a smaller home equally functional to its larger counterparts.
All of the home’s main rooms, including living, dining and master bedroom, exist on a single floor, with guest and auxiliary spaces above and below. The dining room is cantilevered over the rear of the home to mimic the feel of dining in a tree-house. Natural materials and large window expanses create a cozy seclusion from life down the mountain.
Greenwich
Village
Mansion
New York, NY
As a native New Yorker, working on an iconic Greenwich Village townhouse development was a great honor. Working with the Landmarks Preservation Commission, the 150-year-old facade was restored to its original grandeur with a completely new building constructed behind it.
The once multi-family dwelling was repositioned back into a single 7-story, 9,300 square foot residence with unparalleled views of Washington Square Park, The Empire State Building and One World Trade.
As the space planning process of vertical living differs from horizontal, public and private space were considered even more acutely. We focused on functionality foremost to ensure a comfortable layout amongst the seven stories. We also considered how the foundation would impact design decisions and how proximity to neighbors would impact overall use.
Working within the confines of building in an urban environment, the home was designed to invite the outdoors in.
Joshua
Gurwitz
Founding Partner
In the early 90s, Joshua began his career in art, studying graphic design at The School of Visual Arts and Parsons School of Design. It was a time of exploration and submergence – into the New York City art scene – during which he worked at several prominent New York City galleries. Joshua discovered both his palette and perspective. He also confirmed art as a great passion, and discovered interior design as his true calling.
While studying at New York School of Interior Design, Joshua had the privilege of working with acclaimed designer Clodagh, where he learned one of his long-standing design ethos – the importance of evoking emotion through space. Joshua took this tenet into corporate work, supporting global architecture firm, Gensler, in their corporate, hospitality and planning groups. His final stint before going out on his own was as Managing Director of FirstService Colliers Consulting Group.
Que the creation of Good Property, a real estate development firm that has been specializing in the design and development of high-end luxury residences since 2009. His projects – in Aspen, Miami, New York, and The Hamptons – have been awarded numerous design recognitions for their forward-thinking innovation and classic aesthetic.
Alaina Gurwitz
Managing Partner
With over a decade of experience in real estate finance and development, Alaina is the Managing Partner of Good Property Company, where she leads investment and lending strategy across residential and commercial projects. She brings a combination of financial expertise, operational discipline, and strategic vision to structuring and managing capital.
Alaina has overseen a portfolio of projects representing over $200 million in costs, directing the full cycle of real estate investment — from financial modeling and securing equity and debt, to construction oversight, draw management, and successful project exits. She is recognized for implementing streamlined financial systems that reduce overhead, increase efficiency, and provide investors with clarity and confidence.
Earlier in her career, Alaina worked in international development on large-scale health, education, and gender equality initiatives across Africa and the Middle East. This global perspective continues to inform her disciplined yet human-centered approach to finance and partnership.
